Creating a scalable account with a strong foundation is vital to success with Google AdWords. Based on your site and goals, I'll determine the number of campaigns and ad groups to start with. I'll be making the following considerations:
Campaigns: I'll work with you to determine the optimal structure for your business goals
Content Network: depending on your type of business and advertising goals, I may recommend setting-up keyword- and/or placement-driven content campaigns
Ad Groups: most advertisers don't realize the importance of proper ad group structure and how it can impact performance. I'll develop highly targeted groupings that will set you up for success
Keywords: it's vital to choose specific keywords that won't break your budget. I'll ensure that you're running on terms that convert and stay competitive on those ore general, high traffic keywords
Ad Text: how do you attract customers yet weed out curiosity clicks? I'll find the right balance of traffic and leads for you
Conversion Tracking & Analytics: As a Google AdWords optimizer, I make decisions based on data, and I'll set-up AdWords Conversion Tracking and Google Analytics to track your campaigns and improve them armed with data
If you already have a Google AdWords account, it should be monitored on an ongoing basis. I'll evaluate your current Google AdWords account and optimize it for your advertising goals. In most cases, I will optimize an account for one of more of the following goals:
To get additional traffic
To increase conversions/ROI
To improve quality
To improve performance on the content network
As a Google AdWords optimizer, I help you to achieve your business goals by implementing Google AdWords optimization strategies and making modifications for keyword-targeted campaigns. I offer you an opportunity to take advantage of the optimization services. If you're not already using Google Analytics or other tracking software, as an expert Google AdWords optimizer I'll help you implement it, so we can make data driven decisions.
Ongoing, continued analysis of your metrics is vital to ensuring quality clicks and visitors. As a Google AdWords optimizer I’ll monitor your traffic and results, so we can keep improving on what's working and refine what is not bringing the desired results.
Also, as new advertisers enter your market, it's important to keep abreast of your competition. I'll watch your competitors' ads for changes in pricing, guarantees, and other unique offers. That way, we can continue to refine your messaging to reflect your competitive advantages.
The most successful advertisers keep track of their performance and make informed decisions. Google AdWords is not a set it and forget it program. Leave the ongoing management of your AdWords account to the expert!
Building a successful Google AdWords account is an iterative process. After setting up relevant campaigns, you test your ads and keywords. Once you start gathering data and are able to evaluate performance, you optimize and fine tune for specific goals. Google AdWords is not a set it and forget it type of program and strong account performance does not happen overnight. As a Google AdWords optimizer, I’ll be committed to helping you reach your goals, and I expect my clients to provide me with the cooperation necessary to optimize your account to its full potential.
As a certified AdWords consultant, I have priority access to Google AdWords phone support, which can help me trouble-shoot and expedite any account issues you might encounter.
Staying on top of your competition is key to fine-tuning your marketing strategies and keywords. I subscribe to industry tools that help me analyze your competitors' budgets, CPCs, keywords, and ads.
I'll use competitor data to:
Generate additional keywords for your campaigns
Compare your CPCs to other businesses in your space
Analyze competing ads and selling points
Understand competitor marketing budgets
You will receive a report for your main competitors so you can review the data and provide me feedback on opportunities for your campaigns.
AdWords is only one of the many advertising options available to your business. For greatest reach, I recommend testing other advertising platforms, including: Ad Center, Facebook, and Yahoo.
I recomend my clients, especially those new to PPC, fine-tune their AdWords camapigns before expanding to Yahoo & Ad Center. Once we have set-up and optimized your AdWords account, I can help you manage your advertising efforts across the different networks.
Some advertisers prefer to continue managing their accounts on their own but would like to learn more about the Google AdWords interface and the various opportunities for improvement. I provide hourly consultations and training sessions to help you learn the system and how to manage your account independently.
Before I can get started with creating your campaign, I'd like to take some time to better understand you and your business. Here are areas we'll cover as we begin working together:
Understanding products/services offered
Understanding your target market and audiences
Discussing your advertising goals
Setting appropriate goals and metrics
Identifying your unique selling points
Assessing general competition in your space
Analyzing your top competitors budgets, keywords and CPCs
All contracts are month-to month. Clients retain full access to their AdWords accounts.